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Yardstick helps small businesses grow without losing focus or sleep. We do that through tightly aligned elements of a digital marketing funnel: lead-generating websites that engage audiences with story and compels them forward, SEO and content that attracts hungry prospects, email nurture campaigns that build trust and relationship, and PPC campaigns that expose brands to new and profitable customers.

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Phil White

Nov 4
3 min

The Four Essential Marketing Activities

Did you know that all marketing activities can be boiled down to four simple activities? It’s true. All you need to do to answer all you ...

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Phil White

Oct 8
5 min

Why is SEO Important for Businesses?

If you own a business, you've probably heard people say SEO is important for your website. But when they try to tell you why the conversa...

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Phil White

Aug 18
5 min

Getting Results: Your Digital Marketing Sanity Check

You're investing tons of time and money in marketing, trying to make the proverbial phone ring. You're banking on the growth that your ma...

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Phil White

Jul 23, 2019
5 min

Building Your Communication Engine

You’ve built an awesome, engaging website. It shows awareness of your audience’s needs – their pain points. And it shows how your product...

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Phil White

Jul 7, 2019
5 min

Don't Start Your Google Ads Campaign Until You Do These 3 Things

If you’ve got the budget, a strategic Google Ads spend is almost always in your favor, even if you have healthy SEO and content marketing...

Phil White

Jun 26, 2019
7 min

Confessions of an SEO Expert

“Hi, my name’s Phil and I've been neglecting my SEO.” I’ve been paying attention to my clients' SEO like a hawk, making sure we’re doing ...

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Phil White

Apr 9, 2019
3 min

The Four Essential Marketing Activities

Did you know that all marketing activities can be boiled down to four simple activities? It’s true. All you need to do to answer all you ...

2Write a comment

Phil White

Feb 3, 2019
5 min

The Big Picture – Digital Marketing for Small Businesses

Transcript So you have a small business, and you want it to grow, but you haven’t had much luck getting people to your website. Or maybe ...

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Phil White

Dec 29, 2018
4 min

Your Simple, Measurable Marketing Strategy – Part 1

So many tools, so many possibilities, you can easily drown in hot new ways to attract an audience to your website and turn them into cust...

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