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Honestly, many people expect it to cost less than it actually does. Sorry about that. It's not our fault, really. Unfortunately, fly-by-night companies have been spamming us with low offers and big promises that just don't pan out.


The truth is, search marketing is competitive, so you'll want someone on your side who will do what it takes to grow your traffic and increase your sales.


If you're serious about getting your business to appear in search results you'll want to budget at least $2,000 to get started. After that, your reach is only limited by the breadth and quality of content you produce.

How much does SEO cost?

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Local SEO is about helping people near you find you on the web. It's a layer on top of traditional SEO and content that helps you compete with business that are located in the same area or serve the same area.

What is "Local SEO?"

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The short answer? Find out how people are looking for what you do or sell, and create a website that shows it better than the competition. Check out our blog for some ways you can get started!

How do I get more traffic to my website?

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Organic Search Traffic refers to people who search for what you do, find a link to your website that you haven't paid for, and click it.


In this sense, this is FREE traffic! But there are a lot of websites out there, and Google wants to send people to the site that best answers their question.


We use SEO to make it easier for people who are looking for what you do find you.

What is Organic Traffic and why do I want it?

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Usually when we get this question the concern is the expense – and we understand it's important to keep expenses under control. It's important to us too!


As a business owner it all comes down to value. If you're looking to really grow your business through your website (which you absolutely can do!) you'll want to do it right.


There's way too much competition out there



I'm just getting started. Can't I just get a simple website?

Yardstick helps small businesses grow without losing focus or sleep. We do that through tightly aligned elements of a digital marketing funnel: lead-generating websites that engage audiences with story and compels them forward, SEO and content that attracts hungry prospects, email nurture campaigns that build trust and relationship, and PPC campaigns that expose brands to new and profitable customers.

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