SEO, So You Can Be Found
Tell Us If This Is You...
- You want people to find you through Google.
- You want your company at the top of search results.
- You want more traffic to your website.
- And if you have a brick and mortar location, you want to be listed in the Map Pack!
Did we get it right?
Awesome. So you need better search traffic. Now let's talk about why you might not be seeing it yet.
Dang! What'd we miss?
Anyway, let's talk about some of the reasons websites don't get the search visits they need.
Times change, and so does Google's search algorithm.
But if you're like most businesses today, you've done what you thought you were supposed to do, and still the only way you can get people to your website is to pay for them.
That may be because the discipline of SEO grew out of technical trickery. People found out they could game the search results system, and suddenly the field of SEO was flooded with very smart people, who may not have been the best communicators.
But Google has caught on, and these days, increasingly we are seeing that great content wins over just good content.
Who defines good? Your website visitors.
So it could be that you're not getting the traffic you want because...
- People are using different words than you are.
- Or your content is too thin.
- Or people start reading and just don't care to stick around.
Google favors websites that people like.
If You Want Google to like you ...
...You need great content
that people are looking for
Getting Content & SEO Right Takes WorkHere's why it's good to have us around
So when we create content for you, you can be sure your visitors will be pleased.
So your pages will engage visual learners, skimmers, and careful readers alike.
So our work considers who’s already looking, and the competitors they’re currently finding
So while we’re trying to increase your visitors, we’ll also be working to increase your bottom line.
Our SEO & Content Development Process
Getting the search results you need is a journey we'll take together. Don't worry, we know the way well.
Here's the plan:
Research the need and competition to find opportunities
Audit your website to find quick wins
Create content to fill gaps
Measure, learn and repeat
- We research to learn the words people are using to find what you do, and what topics are trending.
- We listen to you, the subject matter experts! Then we create content that shows your brilliance.
- We look at what your competitors are doing and one-up them.
- We use infographics and photography to please the visual learners as well as the design lovers.
- And of course, we make sure the right keywords fit seamlessly into the page.
Then we do it some more. This is where our horticultural skills come in.* SEO isn't a building you construct and then move in; SEO is a garden you tend. The more time you spend in it, the more cucumbers you get out of it.
And the results are worth the effort and the wait.
*That's actually a lie. We're great at SEO, not at gardening.
How We Measure Success
We use industry-leading tools to stay on top of your rankings. And we make sure we're putting our time where it's needed most.
So we can watch as pages rank higher for certain keywords; and the site ranks higher for domain strength.
But the end result will be seen by an increase in organic search traffic.
Local SEO For Local Audiences
If you provide a service or product to your neighbors and surrounding area, there are a few key steps that should be taken on top of the usual.
This may mean creating variations of key pages for specific city or neighborhood names people are tacking on to their searches. It will mean special attention to your organization's NAP (Name, Address and Phone Number) to ensure it is consistent across directory listings. These are just a couple of examples, but rest assured that we will do what needs to be done to get your business on the map!
Our Technical SEO Services Include
Just so you don't think we don't care about the technical side of SEO too, here's a quick list of the things we optimize. We pay attention and learn from the best.
- Keyword Research
- Competitive Research
- Meta Description Tags
- Meta Title Tags
- Link Text
- 301 Redirects
- #follow #nofollow
- Back Link Requests
- Directory Listings
- Google My Business
- Google Search Console
- Skyscraper Technique
- Focus keyword
- Title & Headline Length
- Canonical URL Meta Tags
- and so on
- and so on
We sweat these details because with 4 million blog articles published each day, you can't afford not to.
Easy To Start
So if you're ready to start capturing the interest of people who are already searching for you, getting started is simple. Just fill out the form below, and we'll figure out the plan that's best for you.
How Do You Get Started? Let's TalkSign up for a free consultation with Phil.