The Four Essential Marketing Activities

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Why is SEO Important for Small Business?

If your small business wants to attract new customers, an ongoing SEO program will make your website more visible to people who are searching for what you offer.


SEO does this by fine-tuning website content, maintaining website health, and building links to and from other websites. But a good SEO program starts at the foundation of your website, guides your content creation, and adapts as technology and the competition changes.

Yardstick helps small businesses grow without losing focus or sleep. We do that through tightly aligned elements of a digital marketing funnel: lead-generating websites that engage audiences with story and compels them forward, SEO and content that attracts hungry prospects, email nurture campaigns that build trust and relationship, and PPC campaigns that expose brands to new and profitable customers.

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