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Once you've created a filter that profile will no longer include visits or activity from that IP address. (It will still show prior visits.)

Yardstick helps small businesses grow without losing focus or sleep. We do that through tightly aligned elements of a digital marketing funnel: lead-generating websites that engage audiences with story and compels them forward, SEO and content that attracts hungry prospects, email nurture campaigns that build trust and relationship, and PPC campaigns that expose brands to new and profitable customers.


© Yardstick Digital Marketing, LLC 2017-2020

1478 Napier Ter Lawrenceville, GA 30044 | 678-389-7791

Google Analytics - How to Filter Out Local Traffic

We rely on Google Analytics to help us understand what people are doing on our websites. But when there's not a ton of traffic to a website, our frequent visits to a website or submitting forms can skew the results. So we filter it out!