• Open Google Analytics to the main profile for the account you want to filter.

  • If there is a profile labeled "External" use that.

  • Otherwise use the profile "All Website Data."


Open Admin, swing over to the Profile you want, and click Filters.


  • Click "Add Filter"

  • Give it a name related to the location of the IP

  • Select the filter type: Exclude

  • Select the source: traffic from IP address


Open the Yardstick IPs Worksheet, and copy the IP address you want to filter.


  • Select the expression "that are qual to."

  • Paste in the IP.


Click to enlarge image

Once you've created a filter that profile will no longer include visits or activity from that IP address. (It will still show prior visits.)

Google Analytics - How to Filter Out Local Traffic

We rely on Google Analytics to help us understand what people are doing on our websites. But when there's not a ton of traffic to a website, our frequent visits to a website or submitting forms can skew the results. So we filter it out!

Yardstick helps small businesses grow without losing focus or sleep. We do that through tightly aligned elements of a digital marketing funnel: lead-generating websites that engage audiences with story and compels them forward, SEO and content that attracts hungry prospects, email nurture campaigns that build trust and relationship, and PPC campaigns that expose brands to new and profitable customers.


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