Open the Yardstick Client Reporting Google Sheet and select the Manual KPIs tab.


Copy and Paste the previous month's entries, and replace dates.


  • Open SEMRush to the first client's project.

  • Select Position Tracking.


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Updating the Client Visibility Report

We use the SEMRush Visibility metric (in Position Tracking) as one way to tell how much of an impact we are having through our SEO efforts.

Because we haven't upgraded to the much more expensive version of SEMRush, we have to manually put those figures in a Google Sheet, so they can appear on our Client Dashboards.

Yardstick helps small businesses grow without losing focus or sleep. We do that through tightly aligned elements of a digital marketing funnel: lead-generating websites that engage audiences with story and compels them forward, SEO and content that attracts hungry prospects, email nurture campaigns that build trust and relationship, and PPC campaigns that expose brands to new and profitable customers.


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